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Agile Structured Markup

Agile Structured Markup

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Agile

Changeability

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Enterprise

Scalable

Automation

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Prevent

Manual

Google

Penalties

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Fully

Indexed

Website

Content

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Machine&

Human

Readable

Content

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Increased

Domain

Authority

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Consistent

Brand

Messaging

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Disambiguates

Brand &

Content

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Aligns

Knowledge

Graphs

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Improves

Cross

Device

Perfomance

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Calculate My REVENUE LIFT!

Quality assurance
  • dominate semantic parity
  • technical & editorial compliance
  • protection against Google penalty
  • tested semantic markup strategy
  • curated testing & code validation
  • minimal client IT involvement
  • automation and scalability

How Does It Work?
  • semantic strategist PhD’s
  • schema & JSON-LD
  • machine readable content
  • disambiguates content and brand
  • fully indexes your website
  • improves cross device performance
  • improves CTR performance

Where Does It Apply?
  • branding
  • products
  • services
  • locations
  • reviews
  • organizations
  • offers and more


description
GoogleSERP Patent

Structured data
is a standard way to annotate your content so machines (search engine bots)
can understand it. As Google stated in 2012, “structured data is becoming an increasingly
important part of the web ecosystem used to allow websites to highlight specific types of
content in search results, marking up content using industry-standard formats and schemas.”

Additional evidence
of the use of structured data is displayed in this image screenshot of
Google’s SERP Patent. The Abstract for Maintaining Search Context reads, “…wherein the
links are all of the same entity type.”

Google’s search engine result page
(SERP) patent refers to a process of using “entities”
within specific areas of SERP page layout for various types of search context such as local
pages, knowledge graph, ecommerce etc.

Custom Ontology

Vocabularies organize knowledge and are building blocks, whereas
ontologies are more complex. We like the video produced by Spry Inc.
describing ontologies, here’s the basic summary…

An ontology is a model which represents knowledge as a set
of concepts within a domain. An ontology also captures the
relationships between these concepts. An ontology is a form of
knowledge management, it captures the knowledge within an
organization as a model. This model can then be queried by
users to answer complex questions and display relationships
across an enterprise
.”

Ontologies capture data in a way that allows these relationships to become visible.
We can use ontologies to define things that search engines (machines) want to understand.
We can build your ontology, and you gain a serious competitive advantage.



description

Consistent Brand Messaging

Organic search results are being displaced by content-rich displays known
as knowledge panels commonly referred to as the Knowledge Graph. This
is a shift from searching over documents such as web pages, to searching
over data now assembled as the Knowledge Graph.

Internal data quality is imperative. Knowledge Graphs contain information
about entities and their relationships to one another. Google wants to recognize a search as a distinct entity rather than a string of keywords.

When you want your Brand and brand messaging to be accurate and
“findable” in search results, search engines need to be able to
understand what entities are on your web page/s. Search engines extract
entity information from your content. We align and map from your website to external ontologies
and vocabularies used by search engines. These are trusted sources such as Freebase, Wikidata,
Schema.org, Google product taxonomy, Linked Open Vocabularies and Linked Open Data.



Use Case Applications!
Business Name, Address, Phone (nap), Logo, Persons, Contact Info,
Relationships, Branches, Reviews, Products, Offers, Images,
Events,Reservations,

… and more.

Brand, Products, Models, Reviews,
Attributes, Images, Services, Tickets,
Rentals,Vehicles

… and more.

Persons, Alive, Dead, Fictional, Affiliations, Brand,
Gender, Nationality, Relationships, Images, Actors,
Brokers,Composers,Publishers

… and many more.

Airlines, Corporations, Education, Government,
Local Businesses, Non-profits, Clubs,
Schools,Churches

… and more.

Places, Geo Coordinates, Maps, Images, Nap, Offers,
Civil Structures, Land Forms, Landmarks, Historical Buildings,
Local Businesses,Tourism,Residence

… and more.

Health And Medical Types, Conditions, Signs,
Symptoms, Causes, Risk Factors, Therapies,
Tests,Devices,Studies,Trials,Biotech

… and many more.

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