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Services Layer 1 – Technical & Editorial Compliance

Prior to implementing a semantic strategy with structured markup, a website must be in technical and editorial search engine compliance. All technical and editorial factors hindering website rankings must be resolved. Search engines must be able to freely crawl the website,which should have fewer than 5% server errors, and all server configuration issues must be resolved. Content on the website must be unique and follow all search engine guidelines.We have a strong technical bench, and we check everything before engaging a semantic strategy:

  • We crawl the website looking for detailed errors which a search engine robot might detect. Although Google Webmaster Console is very useful in reporting server errors, crawl rates, etc., it is not entirely transparent in its reporting. We often find small but complicated issues that are easy to fix sometimes causing big problems with indexing and ranking.
  • Simple issues regarding rel=canonical, pagination, 301, 302, 404, 410, connection failed issues, just to name a few. There is no sense moving forward with structured data markup if the website has average to poor SEO best practices site-wide. We will look under the hood and get these issues taken care of prior to applying markup.
  • Editorial content issues must also be resolved. Google is now analyzing and looking for certain elements within a web page layout. As an example, Google is able to evaluate sentence structure and quality within a paragraph of text. Website content must be evaluated prior to implementing structured data. All digital assets must be addressed.

SEMANTIC SEO - services - tip There is no sense moving forward with structured data markup if the website has average to poor SEO best practices site-wide. We will look under the hood and get these issues taken care of prior to applying markup.Yes, we can perform a basic audit to score your website and if/when a passing score is achieved, we can proceed with implementation of structured data. A brief overview of the items we look for include but not limited to the following:


Website page speed

Factors may include Content, Cookies, CSS, Images, Javascript and Server configuration

Minimal number of server errors

Factors may include 500, 400, connection failed, Robots.txt

Proper use of redirected and/or canonical URLs

Factors may include 302, rel=canonical, pagination

Compliant On-Page keywords, Titles and Descriptions

Factors may include relevancy, number of characters and quality

Compliant Mobile site

Factors include all requirements set forth by Google

Compliant internal linking, optimized images and unique content

Factors may include pagination errors

Cost is somewhat relative to the depth and breadth of the website; however, it does not present a large financial investment. We must review the website to evaluate cost

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Services Layer 2 – Agile & Scalable Structured Data
We have studied Google’s new meta data language, SERP Patents, and mapping-related Tables over the last five years, and we also are current and up-to-date on provisional and granted Google patents. We study Google’s search engine result page (SERP), eCommerce, Video, Knowledge Graph and Local Search related Patents to formulate legitimate structured data strategy and tactics for websites, directories, and store locators.
SEMANTIC SEO - services - layer 2
New meta data is currently leveraging structural elements on a page favoring 3% of the websites on the Internet (the top 3%). A general list of tactical services include but not limited to the following:

  • We decide which signals (topics, categories, agenda, brand, etc.) to semantically map to Google.
  • We provide manual, custom-coded structured data markup utilizing schema.org and additional vocabularies as needed. This is accomplished using various syntax (microdata, RDFa, JSON-LD).
  • → Examples of additional vocabularies: http://lov.okfn.org/
  • → Examples of Linked Open Data (LOD) Cloud: http://lod-cloud.net/
  • We align (map) “Topics” and “Things” from website to sources used by search engines.
  • We link eCommerce websites to Google’s product taxonomy
  • We provide semantic markup for individual Product Items and Product Categories in eCommerce websites, store locators and directories.
  • We map the elements and guide your development team on what to do to implement our structured data markup.
  • → These structural elements (snippets) and Tables are trusted sources used by Google in its SERPs.
  • → The structured snippets pull from the Tables we work in, a trusted Google source.
  • We marry this mapping to Tables and Schema that reinforce their ranking signals, rewarding clients with increasingly higher rankings and traffic.
  • We integrate directly with all Knowledge Graphs (Omni Channel).

Cost is relative to the depth and breadth of the website; however, results begin to occur within 30-45 days. We must review the website to evaluate cost.

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Cost is determined by scope of project.

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