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Structured Data: The REAL Reason Your Old Strategy Doesn’t Work Anymore

Structured Data: The REAL Reason Your Old Strategy Doesn’t Work Anymore

Structured Data: The REAL Reason Your Old Strategy Doesn’t Work Anymore

Technology changes at a blistering pace – and when you’re an information giant like Google, you constantly have to find smarter and better ways of managing the Zettabytes (yes that’s a real word for an unimaginably large amount of indexed business data on your servers).   And in case you were wondering why your formerly top-notch SEO strategy just isn’t producing top-notch results anymore : Google has reinvented the search ranking process. It’s a new era. Already know what Structured Data is? Great! Click the button to get your Free Revenue Lift Calculator! Free Revenue Lift Calculator On Why Things Had to Change It was a mess. Imagine millions of new websites springing up by the day, with so much new data getting indexed, and highly skilled “SEO gurus” working round the clock to artificially increase these new sites’ search engine rankings. It was good news for their clients, but bad news for major search engines like Google, Bing and Yahoo. Why? Because the search engines’ real job of serving organically relevant search results to the public – was getting much, much harder. More importantly, the ‘search ideology’ dreamt up by the “perceived geniuses” at Google about what people really want to see when they type a search query, has changed – fundamentally. BEFORE TODAY Instead of simply serving up a list of websites that ‘rank highly’ for ‘keywords’ in the search phrase, they figured out that people want real information – ‘data’ that expresses ideas and shows the connections between search terms and other related concepts. This radical departure from the ‘normal’ concept of a search process essentially...
Don’t Mistake Googles Knowledge Graph with the Google Local Panel

Don’t Mistake Googles Knowledge Graph with the Google Local Panel

Description: Google's knowledge graph can become your business's top tool in attracting just the right searchers to the site. Learn how to use it optimally. There's a lot in the SEO news about Google's knowledge graph recently and confusing the Knowledge Graph with the Google Local Panel is causing a lot of trouble? Actually, it's not as complex as the tech gurus are making it out to be. In fact, if you want to learn more about SEO because you want your web content to reach your audience in a more effective way you should invest some time learning more about what the knowledge graph is. In fact, Forbes describes it as a 'significant feature' in the development of search as we know it. Don't worry, we're here to make it a little simpler for you. What exactly is Google Knowledge Graph? Talk about Google's search engine and you would probably describe it as a tool designed to help internet searchers find what they are looking for, with the minimum amount of pain and fewer clicks to arrive at the information searched for. Google's primary objective has always been and continues to be, organizing information from all over the world and making it accessible easily and quickly. This description of Knowledge Graph given by Google at launch time in 2012 tells you how it aligns with their objective: “Instantly get information that's relevant to your query. This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do”. Look at it this way, when...
GROW YOUR FOLLOWING with Structured Content – SEO Pro Nuggets

GROW YOUR FOLLOWING with Structured Content – SEO Pro Nuggets

Nugget #1: The Importance of CONTENT “Content is king” or so goes one of the most famous maxims in SEO. Technique is one thing, but without great, high-quality content, all hope is lost. Literally. Because no one will engage with a "worthless" piece of content - so, regardless of whether it's a web page, blog article, newsletter, press release, infographic or social media post, it has to pack a punch. There should be a useful, relatable message as a takeaway, and it should be conveyed in a great way that strikes home to all categories of readers. The content should be fresh, engaging and well-distributed (in a variety of formats where necessary) to realize the best impact and have the best effect on your SEO positioning. Nugget #2: The STRUCTURE of it All We've just pointed out the "all-important" priority that content takes in the SEO process. But just like any chain is only as strong as its weakest link....   ...Great content is only effective when utilized in the proper manner. There is a structure to it all. The content meta-structures (being the "hidden" properties of the content that are machine-readable and important to search engines) are critical and should be developed in line with current search engine trends to get the best online visibility. Everyone knows that Google and other major search engines are always up to new tricks to help improve the search process.  SEO techniques that worked great 2 years ago don't work as great today, and in fact, could harm your current SEO outlook. Today, the focus is on Structured Data. Let's talk a...
17 tips to deploy effective structured mark up

17 tips to deploy effective structured mark up

Step #1 DEPLOYING EFFECTIVE STRUCTURED MARK UP Prior to adding structured markup to your website, it is imperative all pages are in complete compliance with SEO best practices and that your site displays excellent SEO features. PURPOSE: This article shares all of the SEO best practices required and explains why it is so important to have an SEO-healthy site before adding structured mark up. Click here for infographic version of this article. Semantic SEO Solutions SEO site health is critical path to the effectiveness of structured data markup. For example, if the website has “connection failed” server errors, the bots may not consume your structured data markup. This article will provide you with a checklist of items and helpful resources for measuring and correcting your SEO Site Health prior to adding structured data markup. SEO Site Health Checklist The following list represents the majority of SEO-related issues we believe search engines would like to see in compliance prior to deploying structured data markup. One cannot expect to have 100% of all issues resolved; however, this list will give us a baseline from which to begin. Any items left over or incomplete should be placed into a future IT roadmap to be completed at a later date. Some of the items below require “auditing software” or a “crawler” to check/verify all pages on a scalable level. In a future article, we will provide a list of 3rd party services for checking things like Title and Description tags site wide. Also, some of the tasks below can be checked using Google Webmaster Search Console (GWT). GWT offers some good basic information...
Meta Data – Understanding Semantic Web and Structured Data

Meta Data – Understanding Semantic Web and Structured Data

PURPOSE: Introduce the new Meta data used in semantic SEO, along with a glossary of terms to provide a basic understanding of the terminology, language and acronyms used to implement structured data markup. Click here for infographic version of this article. Semantic SEO Solutions Introduction: The Semantic web and semantic technology have been around for many decades for the purpose of creating a system to identify relationships between people, places and things. To illustrate, let’s see how a machine understands a specifically named person such as “Barack Obama”. A machine such as a search engine robot (bot) has a very difficult time verifying a person is actually THE person being displayed in web content when using HTML on a web page. With structured data markup on the semantic web, we now have a process and language available to provide search robot machines with precise and accurate methods for identifying supporting data to verify the identity of this person. Verified data is more trusted and useful for machines (bots) than a backlink to a webpage explaining who that person is. Therefore, when we connect various relationships and concepts to identify a specific person, a bot can more easily validate and subsequently trust that a specifically named person is who we say it is on the web page. For instance: on a webpage referring to Barack Obama, the relationships to gender, date of birth (DOB), height, address, etc., greatly improve the bot’s ability to verify this specific person thusly: male, DOB August 4th 1961, height 6’1”, address The White House. Of course, the same methods can be used for identifying your...

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