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Use Instagram to Outplay World Biggest Companies

Use Instagram to Outplay World Biggest Companies

Use Instagram to Outplay World Biggest Companies

Fortune 500 companies INSTAGRAM presence facts: » 2013 - 24,6% » 2016 - 50% (250 companies) So how can you outperform on Instagram such large companies, and make your posts visible to your targeted audience? Here's some hints: Think out of the box - step 1: Make your posts at the right time of day As expected, the top Fortune 500 companies have employees whose 9 to 5 jobs are posting to social media. No - literally - 9 to 5! Actual research shows that 88% of the Fortune 500 Instagram posts were made during East Coast daytime (9am to 9 pm). However, this was not the interval with the highest engagement! Surprisingly or not, the engagement of visitors on Instagram reaches a peak after 10pm and until 3 am (Eastern Time) - making it a perfect window to publish your posts, as they are proved to see up to 8,78% more engagement than the average posts made by Fortune 500 companies have. Posts made between 11am and 4 pm (Eastern time) get the lowest engagement rate - up to 6,58% lower. OUR TIP:  Want to get high engagement of your Instagram posts? Think out of the box: a lot of your customers check their Instagram accounts as a leisure - outside of their working hours, late at night. Also, many of them are outside of the Eastern Time - get out of the crowd and make your posts during the high-engagement interval. Think out of the box - step 2: Make your posts at the right time of week Since large companies take Instagram posts as a daily job, that...

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