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Don’t Mistake Googles Knowledge Graph with the Google Local Panel

Don’t Mistake Googles Knowledge Graph with the Google Local Panel

Don’t Mistake Googles Knowledge Graph with the Google Local Panel

Description: Google's knowledge graph can become your business's top tool in attracting just the right searchers to the site. Learn how to use it optimally. There's a lot in the SEO news about Google's knowledge graph recently and confusing the Knowledge Graph with the Google Local Panel is causing a lot of trouble? Actually, it's not as complex as the tech gurus are making it out to be. In fact, if you want to learn more about SEO because you want your web content to reach your audience in a more effective way you should invest some time learning more about what the knowledge graph is. In fact, Forbes describes it as a 'significant feature' in the development of search as we know it. Don't worry, we're here to make it a little simpler for you. What exactly is Google Knowledge Graph? Talk about Google's search engine and you would probably describe it as a tool designed to help internet searchers find what they are looking for, with the minimum amount of pain and fewer clicks to arrive at the information searched for. Google's primary objective has always been and continues to be, organizing information from all over the world and making it accessible easily and quickly. This description of Knowledge Graph given by Google at launch time in 2012 tells you how it aligns with their objective: “Instantly get information that's relevant to your query. This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do”. Look at it this way, when...
GROW YOUR FOLLOWING with Structured Content – SEO Pro Nuggets

GROW YOUR FOLLOWING with Structured Content – SEO Pro Nuggets

Nugget #1: The Importance of CONTENT “Content is king” or so goes one of the most famous maxims in SEO. Technique is one thing, but without great, high-quality content, all hope is lost. Literally. Because no one will engage with a "worthless" piece of content - so, regardless of whether it's a web page, blog article, newsletter, press release, infographic or social media post, it has to pack a punch. There should be a useful, relatable message as a takeaway, and it should be conveyed in a great way that strikes home to all categories of readers. The content should be fresh, engaging and well-distributed (in a variety of formats where necessary) to realize the best impact and have the best effect on your SEO positioning. Nugget #2: The STRUCTURE of it All We've just pointed out the "all-important" priority that content takes in the SEO process. But just like any chain is only as strong as its weakest link....   ...Great content is only effective when utilized in the proper manner. There is a structure to it all. The content meta-structures (being the "hidden" properties of the content that are machine-readable and important to search engines) are critical and should be developed in line with current search engine trends to get the best online visibility. Everyone knows that Google and other major search engines are always up to new tricks to help improve the search process.  SEO techniques that worked great 2 years ago don't work as great today, and in fact, could harm your current SEO outlook. Today, the focus is on Structured Data. Let's talk a...
Meta Data – Understanding Semantic Web and Structured Data

Meta Data – Understanding Semantic Web and Structured Data

PURPOSE: Introduce the new Meta data used in semantic SEO, along with a glossary of terms to provide a basic understanding of the terminology, language and acronyms used to implement structured data markup. Click here for infographic version of this article. Semantic SEO Solutions Introduction: The Semantic web and semantic technology have been around for many decades for the purpose of creating a system to identify relationships between people, places and things. To illustrate, let’s see how a machine understands a specifically named person such as “Barack Obama”. A machine such as a search engine robot (bot) has a very difficult time verifying a person is actually THE person being displayed in web content when using HTML on a web page. With structured data markup on the semantic web, we now have a process and language available to provide search robot machines with precise and accurate methods for identifying supporting data to verify the identity of this person. Verified data is more trusted and useful for machines (bots) than a backlink to a webpage explaining who that person is. Therefore, when we connect various relationships and concepts to identify a specific person, a bot can more easily validate and subsequently trust that a specifically named person is who we say it is on the web page. For instance: on a webpage referring to Barack Obama, the relationships to gender, date of birth (DOB), height, address, etc., greatly improve the bot’s ability to verify this specific person thusly: male, DOB August 4th 1961, height 6’1”, address The White House. Of course, the same methods can be used for identifying your...

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