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Structured Data: The REAL Reason Your Old Strategy Doesn’t Work Anymore

Structured Data: The REAL Reason Your Old Strategy Doesn’t Work Anymore

Structured Data: The REAL Reason Your Old Strategy Doesn’t Work Anymore

Technology changes at a blistering pace – and when you’re an information giant like Google, you constantly have to find smarter and better ways of managing the Zettabytes (yes that’s a real word for an unimaginably large amount of indexed business data on your servers).   And in case you were wondering why your formerly top-notch SEO strategy just isn’t producing top-notch results anymore : Google has reinvented the search ranking process. It’s a new era. Already know what Structured Data is? Great! Click the button to get your Free Revenue Lift Calculator! Free Revenue Lift Calculator On Why Things Had to Change It was a mess. Imagine millions of new websites springing up by the day, with so much new data getting indexed, and highly skilled “SEO gurus” working round the clock to artificially increase these new sites’ search engine rankings. It was good news for their clients, but bad news for major search engines like Google, Bing and Yahoo. Why? Because the search engines’ real job of serving organically relevant search results to the public – was getting much, much harder. More importantly, the ‘search ideology’ dreamt up by the “perceived geniuses” at Google about what people really want to see when they type a search query, has changed – fundamentally. BEFORE TODAY Instead of simply serving up a list of websites that ‘rank highly’ for ‘keywords’ in the search phrase, they figured out that people want real information – ‘data’ that expresses ideas and shows the connections between search terms and other related concepts. This radical departure from the ‘normal’ concept of a search process essentially...
17 tips to deploy effective structured mark up

17 tips to deploy effective structured mark up

Step #1 DEPLOYING EFFECTIVE STRUCTURED MARK UP Prior to adding structured markup to your website, it is imperative all pages are in complete compliance with SEO best practices and that your site displays excellent SEO features. PURPOSE: This article shares all of the SEO best practices required and explains why it is so important to have an SEO-healthy site before adding structured mark up. Click here for infographic version of this article. Semantic SEO Solutions SEO site health is critical path to the effectiveness of structured data markup. For example, if the website has “connection failed” server errors, the bots may not consume your structured data markup. This article will provide you with a checklist of items and helpful resources for measuring and correcting your SEO Site Health prior to adding structured data markup. SEO Site Health Checklist The following list represents the majority of SEO-related issues we believe search engines would like to see in compliance prior to deploying structured data markup. One cannot expect to have 100% of all issues resolved; however, this list will give us a baseline from which to begin. Any items left over or incomplete should be placed into a future IT roadmap to be completed at a later date. Some of the items below require “auditing software” or a “crawler” to check/verify all pages on a scalable level. In a future article, we will provide a list of 3rd party services for checking things like Title and Description tags site wide. Also, some of the tasks below can be checked using Google Webmaster Search Console (GWT). GWT offers some good basic information...

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