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17 tips to deploy effective structured mark up

17 tips to deploy effective structured mark up

17 tips to deploy effective structured mark up

Step #1 DEPLOYING EFFECTIVE STRUCTURED MARK UP Prior to adding structured markup to your website, it is imperative all pages are in complete compliance with SEO best practices and that your site displays excellent SEO features. PURPOSE: This article shares all of the SEO best practices required and explains why it is so important to have an SEO-healthy site before adding structured mark up. Click here for infographic version of this article. Semantic SEO Solutions SEO site health is critical path to the effectiveness of structured data markup. For example, if the website has “connection failed” server errors, the bots may not consume your structured data markup. This article will provide you with a checklist of items and helpful resources for measuring and correcting your SEO Site Health prior to adding structured data markup. SEO Site Health Checklist The following list represents the majority of SEO-related issues we believe search engines would like to see in compliance prior to deploying structured data markup. One cannot expect to have 100% of all issues resolved; however, this list will give us a baseline from which to begin. Any items left over or incomplete should be placed into a future IT roadmap to be completed at a later date. Some of the items below require “auditing software” or a “crawler” to check/verify all pages on a scalable level. In a future article, we will provide a list of 3rd party services for checking things like Title and Description tags site wide. Also, some of the tasks below can be checked using Google Webmaster Search Console (GWT). GWT offers some good basic information...

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