619 407 9124

Use Instagram to Outplay World Biggest Companies

Use Instagram to Outplay World Biggest Companies

Use Instagram to Outplay World Biggest Companies

Fortune 500 companies INSTAGRAM presence facts: » 2013 - 24,6% » 2016 - 50% (250 companies) So how can you outperform on Instagram such large companies, and make your posts visible to your targeted audience? Here's some hints: Think out of the box - step 1: Make your posts at the right time of day As expected, the top Fortune 500 companies have employees whose 9 to 5 jobs are posting to social media. No - literally - 9 to 5! Actual research shows that 88% of the Fortune 500 Instagram posts were made during East Coast daytime (9am to 9 pm). However, this was not the interval with the highest engagement! Surprisingly or not, the engagement of visitors on Instagram reaches a peak after 10pm and until 3 am (Eastern Time) - making it a perfect window to publish your posts, as they are proved to see up to 8,78% more engagement than the average posts made by Fortune 500 companies have. Posts made between 11am and 4 pm (Eastern time) get the lowest engagement rate - up to 6,58% lower. OUR TIP:  Want to get high engagement of your Instagram posts? Think out of the box: a lot of your customers check their Instagram accounts as a leisure - outside of their working hours, late at night. Also, many of them are outside of the Eastern Time - get out of the crowd and make your posts during the high-engagement interval. Think out of the box - step 2: Make your posts at the right time of week Since large companies take Instagram posts as a daily job, that...
Increase your Audience  by Repurposing Content

Increase your Audience by Repurposing Content

Your blog and webpages can bring to your website a lot of new visitors interested in what you are writing about. A bigger or smaller part of them do become your customers, and that’s why – apart from SEO purposes – bringing fresh content on your website has become an important step towards the success of your website and ultimately increasing your sales. Promoting your text-based content can be done various ways, but… Have you ever considered that it may be reaching only a part of the targeted audience? That IS REAL, because some people like to read, while others like to see infographs and other – videos and so on, each one has a different preference. Repurposing your text-based content will bring all of them to your site by giving them what they want. Let’s see how that works:   You now have content ready to be repurposed. Work with a designer to create a downloadable PDF with an attractive design, easy to read and really appealing. Depending on your content, make it any kind of whitepaper – guide, how-to, etc. Just copy and paste your content into the PDF document. Make it downloadable from your website and also upload it to studysoup.com – a library of various resources, a good place for your whitepaper. Slideshows are yet another form of document that is enjoyed by many and really approachable. It is a format widely used by speakers that use the content of their presentation to create slideshares for those who haven’t attended the event. They are using it as an online marketing tool, just like you can do...

Subscribe To Our Newsletter

Newsletter

Thank you for subscribing to our newsletter!

Subscribe To Our Newsletter

Subscribe To Our Newsletter
Thank you for subscribing to our newsletter!

You have Successfully Subscribed!

Loading...