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FUTURE-PROOFING Your Digital Asset Strategy – part 1 –

FUTURE-PROOFING Your Digital Asset Strategy – part 1 –

FUTURE-PROOFING Your Digital Asset Strategy – part 1 –

The best-prepared businesses today are the ones that have a highly adaptive outlook on (Internet) technologies and how they connect customers to products and services in increasingly social ways. The Internet has become second-nature as people now instinctively prefer to do almost everything online where possible - including shopping, studying, working, socializing, accessing entertainment, and even dating. Little wonder why the race is on among organizations worldwide to put as much of their business content online as possible. On the other hand, the massive adoption of online strategies on a global scale has led to an astronomically large Internet - with trillions of web documents (Exabytes of data!) available to be crawled, indexed, and made searchable by Internet Search Engines (ISE's like Google, Bing, and Yandex.ru) for almost 3 billion Internet users around the world. Some amazing facts there, wouldn't you say? Fortunately for these ISE's, ubiquitous microprocessor-based technology and ultra low cost data storage facilities have conspired with the emergence of versatile web-scale data management frameworks and programming technologies to enhance the data processing power of services like Google and Bing, making these services even more competitive in the face of the "Great Information Overload" we are witnessing today. This is so true for the ISE's out there - so much data, so much processing power, so much context.. what to do with it all? How best to manage it? How best to shape the delivery of information to a user following a search action? How best to connect all this information? The last two questions are particularly important today - and these same questions led to the ideas that...
Unlocking the secrets to 3 Core Semantic Markup Terms

Unlocking the secrets to 3 Core Semantic Markup Terms

As the manager of a Web-based business, staying on top of your SEO game can mean the difference between success or failure. That's because SEO is the primary way to gain more online visibility, attract more traffic to your business websites and sell more of your products and services - it's a ‘no-brainer’, right? But, like most things tech-related, SEO changes very rapidly, so staying on top of your game means you have to keep up with any rule changes. If you've never heard the words “Semantic Markup” before, you're probably already noticing a decline in your SERP rankings, click-through rates and crucially, your revenue numbers. Maybe you find the technicalities of it all a bit daunting? Don't worry; that's all about to change … Welcome to the first part of our Lingo Love series. It will help you to: Gain a basic understanding of Semantic Markup/Structured Data Learn why it's vital to the future of your online presence See the many benefits of employing a Semantic SEO strategy Learn and understand the lingo And, give you a free insight into the huge difference Semantic Markup and Structured Data can make to your online visibility – site traffic – and those all-important sales figures. Free Revenue Lift Calculator “Lingo Love” Tidbit #1 : Semantic Markup Language Definition: “Semantics - The study of “sentence structure” (what makes up a sentence, and the rules for combining the component parts of a sentence).” Computer Science Definition: “Markup - Any language convention that makes a document, object, or process understandable to a computer ('markup' can also be thought of as a 'programming language').” HTML (HyperText Markup Language),...
Future Proof any Online Formula

Future Proof any Online Formula

ADD your websites and online content TO Google's new Semantic Web with Structured Data At Semantic SEO Solutions, we are Structured Data experts. Google, Bing, and other major search engines are building a new Semantic Web that is based on Structured Data - and we can help you get on board! Have you recently noticed slowing online growth? Other less relevant websites getting ahead of you? That's because your websites and online content have not yet adopted Structured Data in line with Google's recent algorithm updates (ask your SEO team about Google's Caffeine and Hummingbird updates).  We're happy to get you up to speed with this new and revolutionary concept in content marketing online - so you can boost your online sales and traffic and get your business back on track again. LOSE your your old SEO techniques: the Web is very different now; you need to adapt and evolve. 'Business as usual' just doesn't work anymore. Old SEO techniques, while not dead in the water, won't work well today without first putting your websites and online content in the proper structure - because search engines now have a different 'methodology' for indexing, linking and ranking content on the Web. As expected, this can be quite challenging for your business, especially when you think of all the complicated things you need to do to properly structure your data for the Internet of today - but do not fret. We will help you.  That's one less thing you have to worry about. Our team of semantic strategists, SEO consultants, trainers and software engineers is ready to provide the highest quality structured data markup....
Increase your Audience  by Repurposing Content

Increase your Audience by Repurposing Content

Your blog and webpages can bring to your website a lot of new visitors interested in what you are writing about. A bigger or smaller part of them do become your customers, and that’s why – apart from SEO purposes – bringing fresh content on your website has become an important step towards the success of your website and ultimately increasing your sales. Promoting your text-based content can be done various ways, but… Have you ever considered that it may be reaching only a part of the targeted audience? That IS REAL, because some people like to read, while others like to see infographs and other – videos and so on, each one has a different preference. Repurposing your text-based content will bring all of them to your site by giving them what they want. Let’s see how that works:   You now have content ready to be repurposed. Work with a designer to create a downloadable PDF with an attractive design, easy to read and really appealing. Depending on your content, make it any kind of whitepaper – guide, how-to, etc. Just copy and paste your content into the PDF document. Make it downloadable from your website and also upload it to studysoup.com – a library of various resources, a good place for your whitepaper. Slideshows are yet another form of document that is enjoyed by many and really approachable. It is a format widely used by speakers that use the content of their presentation to create slideshares for those who haven’t attended the event. They are using it as an online marketing tool, just like you can do...
Vocabularies and Ontologies: Building Blocks for the Semantic Web

Vocabularies and Ontologies: Building Blocks for the Semantic Web

As we have showed in our previous articles, SEO and Semantic Markup have become a key point into increasing your online (and not only) sales and revenue. Now that you understand the importance of Structured Data, let’s take a look at how it works and what it does to make Google understand what exactly your website contains. When the Search Engines bots crawl your website from the internet, they collect all the info provided within your webpages and add it to the Global Knowledge Graph – a very complex and large database, similar to a spider web, which contains all data crawled from the internet. If during this process, the bots find no Structured Data present on your website, all they get is a block of text. This text may – or most of the times may not be – representative for what you really want your website to show. To clearly define the semantic-related content on the pages, the bots need Semantic Markup to help them understand the elements present on the webpage, e.g.: the name of your product, the product image, the price, the reviews, etc. In our language these are easily defined by words such as price, product, reviews etc, but in computer language they mean nothing – this is where vocabularies/ontologies and structured data come along. What is a Vocabulary, an Ontology, and why do we need that? According to The WWW Consortium (W3C): “On the Semantic Web, vocabularies define the concepts and relationships (also referred to as “terms”) used to describe and represent an area of concern. Vocabularies are used to classify the terms that can be used...
Use Rich Snippets to Control Your Online Business Data

Use Rich Snippets to Control Your Online Business Data

It is common knowledge that search engine marketing (or SEM) is highly effective and requires control to be cost efficient for marketing, branding and promotional strategies. Businesses worldwide are quite aware of how important Search Engine Optimization is for customer acquisition. The vast majority of consumers turn to the internet for their pre-shopping research as well as the offline and online purchase. The key is making your business products and services visible amongst the millions of other business offerings. Most importantly, your business needs to be visible to the right searcher, that is, the individual who is actually looking for your product. Also, products and services need to be visible to the consumer at the right time, that is, when the consumer is ready to make a purchase of your product or become a subscriber to your service. This brings up the critical importance of 'relevance'. Conversion occurs when consumers find your products and services due to Search Engine Optimization efforts. By providing relevancy to search engines, your entire SEM campaign becomes truly effective. While using structured data is not a requirement, eBay heavily encourages its sellers to adhere to its terms. As of Q1 2016, 60% of listed items on the marketplace used its structured data rules, according to eBay's earnings report. This is up from 37% in Q4 2015. After a disappointing earnings report in the first quarter, eBay announced its intentions to completely revamp its marketplace experience with Structured Data reflecting new user experiences and product categories to draw in shoppers. Relevance and the new iteration of Google search From the Google Developers page: Emails with...

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