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Three Guidelines For Deploying Structured Data Markup on Website Content

Three Guidelines For Deploying Structured Data Markup on Website Content

Three Guidelines For Deploying Structured Data Markup on Website Content

This article provides readers with a detailed understanding of what structured data is, and why structured data markup is valuable to Google, Bing, Yahoo and Yandex. Following are three guidelines for deploying accurate structured data markup. Two general key points regarding structured data markup revolve around... making sure the website meets all SEO best practice requirements covered in our previous article, and maintaining an awareness and avoidance of potential errors and violations. &nbsp Structured data is content that is marked-up using "Structured data markup". Structured data markup is a standardized way of annotating content so that search engines, such as Google, can understand it, and is a great way of communicating metadata to search engines. Search engines use structured data to index that content better, extract pertinent information from it and presenting it more prominently in search results, as well as surface it in new experiences and interfaces, such as in voice, maps, etc. Major search engines such as Google, Yahoo and Bing, support the schema.org vocabulary for representing data in astructured fashion. This vocabulary defines a standard set of type names and property names, for example, http://schema.org/Person can be used to represent information about a person. Such information may include their name(s), address(es), deathPlace and birthDate. Data in the schema.org vocabulary may be embedded in an HTML page using any of: microdata, RDFa, and JSON-LD. Marking up content on your website can lead to the generation of rich snippets in search engine results, thereby having the potential to enhance search results' CTR. It can also help the search engines' algorithms better index and understand the content of your website. #1: Structured Data Is...

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