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GROW YOUR FOLLOWING with Structured Content – SEO Pro Nuggets

Nugget #1: The Importance of CONTENT “Content is king” or so goes one of the most famous maxims in SEO. Technique is one thing, but without great, high-quality content, all hope is lost. Literally. Because no one will engage with a "worthless" piece of content - so, regardless of whether it's a web page, blog article, newsletter, press release, infographic or social media post, it has to pack a punch. There should be a useful, relatable message as a takeaway, and it should be conveyed in a great way that strikes home to all categories of readers. The content should be fresh, engaging and well-distributed (in a variety of formats where necessary) to realize the best impact and have the best effect on your SEO positioning. Nugget #2: The STRUCTURE of it All We've just pointed out the "all-important" priority that content takes in the SEO process. But just like any chain is only as strong as its weakest link....   ...Great content is only effective when utilized in the proper manner. There is a structure to it all. The content meta-structures (being the "hidden" properties of the content that are machine-readable and important to search engines) are critical and should be developed in line with current search engine trends to get the best online visibility. Everyone knows that Google and other major search engines are always up to new tricks to help improve the search process.  SEO techniques that worked great 2 years ago don't work as great today, and in fact, could harm your current SEO outlook. Today, the focus is on Structured Data. Let's talk a... read more

17 tips to deploy effective structured mark up

Step #1 DEPLOYING EFFECTIVE STRUCTURED MARK UP Prior to adding structured markup to your website, it is imperative all pages are in complete compliance with SEO best practices and that your site displays excellent SEO features. PURPOSE: This article shares all of the SEO best practices required and explains why it is so important to have an SEO-healthy site before adding structured mark up. Click here for infographic version of this article. Semantic SEO Solutions SEO site health is critical path to the effectiveness of structured data markup. For example, if the website has “connection failed” server errors, the bots may not consume your structured data markup. This article will provide you with a checklist of items and helpful resources for measuring and correcting your SEO Site Health prior to adding structured data markup. SEO Site Health Checklist The following list represents the majority of SEO-related issues we believe search engines would like to see in compliance prior to deploying structured data markup. One cannot expect to have 100% of all issues resolved; however, this list will give us a baseline from which to begin. Any items left over or incomplete should be placed into a future IT roadmap to be completed at a later date. Some of the items below require “auditing software” or a “crawler” to check/verify all pages on a scalable level. In a future article, we will provide a list of 3rd party services for checking things like Title and Description tags site wide. Also, some of the tasks below can be checked using Google Webmaster Search Console (GWT). GWT offers some good basic information... read more

Meta Data – Understanding Semantic Web and Structured Data

PURPOSE: Introduce the new Meta data used in semantic SEO, along with a glossary of terms to provide a basic understanding of the terminology, language and acronyms used to implement structured data markup. Click here for infographic version of this article. Semantic SEO Solutions Introduction: The Semantic web and semantic technology have been around for many decades for the purpose of creating a system to identify relationships between people, places and things. To illustrate, let’s see how a machine understands a specifically named person such as “Barack Obama”. A machine such as a search engine robot (bot) has a very difficult time verifying a person is actually THE person being displayed in web content when using HTML on a web page. With structured data markup on the semantic web, we now have a process and language available to provide search robot machines with precise and accurate methods for identifying supporting data to verify the identity of this person. Verified data is more trusted and useful for machines (bots) than a backlink to a webpage explaining who that person is. Therefore, when we connect various relationships and concepts to identify a specific person, a bot can more easily validate and subsequently trust that a specifically named person is who we say it is on the web page. For instance: on a webpage referring to Barack Obama, the relationships to gender, date of birth (DOB), height, address, etc., greatly improve the bot’s ability to verify this specific person thusly: male, DOB August 4th 1961, height 6’1”, address The White House. Of course, the same methods can be used for identifying your... read more

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