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Unlocking the secrets to 3 Core Semantic Markup Terms

Unlocking the secrets to 3 Core Semantic Markup Terms

Unlocking the secrets to 3 Core Semantic Markup Terms

As the manager of a Web-based business, staying on top of your SEO game can mean the difference between success or failure. That's because SEO is the primary way to gain more online visibility, attract more traffic to your business websites and sell more of your products and services - it's a ‘no-brainer’, right? But, like most things tech-related, SEO changes very rapidly, so staying on top of your game means you have to keep up with any rule changes. If you've never heard the words “Semantic Markup” before, you're probably already noticing a decline in your SERP rankings, click-through rates and crucially, your revenue numbers. Maybe you find the technicalities of it all a bit daunting? Don't worry; that's all about to change … Welcome to the first part of our Lingo Love series. It will help you to: Gain a basic understanding of Semantic Markup/Structured Data Learn why it's vital to the future of your online presence See the many benefits of employing a Semantic SEO strategy Learn and understand the lingo And, give you a free insight into the huge difference Semantic Markup and Structured Data can make to your online visibility – site traffic – and those all-important sales figures. Free Revenue Lift Calculator “Lingo Love” Tidbit #1 : Semantic Markup Language Definition: “Semantics - The study of “sentence structure” (what makes up a sentence, and the rules for combining the component parts of a sentence).” Computer Science Definition: “Markup - Any language convention that makes a document, object, or process understandable to a computer ('markup' can also be thought of as a 'programming language').” HTML (HyperText Markup Language),...
Three Guidelines For Deploying Structured Data Markup on Website Content

Three Guidelines For Deploying Structured Data Markup on Website Content

This article provides readers with a detailed understanding of what structured data is, and why structured data markup is valuable to Google, Bing, Yahoo and Yandex. Following are three guidelines for deploying accurate structured data markup. Two general key points regarding structured data markup revolve around... making sure the website meets all SEO best practice requirements covered in our previous article, and maintaining an awareness and avoidance of potential errors and violations. &nbsp Structured data is content that is marked-up using "Structured data markup". Structured data markup is a standardized way of annotating content so that search engines, such as Google, can understand it, and is a great way of communicating metadata to search engines. Search engines use structured data to index that content better, extract pertinent information from it and presenting it more prominently in search results, as well as surface it in new experiences and interfaces, such as in voice, maps, etc. Major search engines such as Google, Yahoo and Bing, support the schema.org vocabulary for representing data in astructured fashion. This vocabulary defines a standard set of type names and property names, for example, http://schema.org/Person can be used to represent information about a person. Such information may include their name(s), address(es), deathPlace and birthDate. Data in the schema.org vocabulary may be embedded in an HTML page using any of: microdata, RDFa, and JSON-LD. Marking up content on your website can lead to the generation of rich snippets in search engine results, thereby having the potential to enhance search results' CTR. It can also help the search engines' algorithms better index and understand the content of your website. #1: Structured Data Is...
Future Proof any Online Formula

Future Proof any Online Formula

ADD your websites and online content TO Google's new Semantic Web with Structured Data At Semantic SEO Solutions, we are Structured Data experts. Google, Bing, and other major search engines are building a new Semantic Web that is based on Structured Data - and we can help you get on board! Have you recently noticed slowing online growth? Other less relevant websites getting ahead of you? That's because your websites and online content have not yet adopted Structured Data in line with Google's recent algorithm updates (ask your SEO team about Google's Caffeine and Hummingbird updates).  We're happy to get you up to speed with this new and revolutionary concept in content marketing online - so you can boost your online sales and traffic and get your business back on track again. LOSE your your old SEO techniques: the Web is very different now; you need to adapt and evolve. 'Business as usual' just doesn't work anymore. Old SEO techniques, while not dead in the water, won't work well today without first putting your websites and online content in the proper structure - because search engines now have a different 'methodology' for indexing, linking and ranking content on the Web. As expected, this can be quite challenging for your business, especially when you think of all the complicated things you need to do to properly structure your data for the Internet of today - but do not fret. We will help you.  That's one less thing you have to worry about. Our team of semantic strategists, SEO consultants, trainers and software engineers is ready to provide the highest quality structured data markup....
Use Instagram to Outplay World Biggest Companies

Use Instagram to Outplay World Biggest Companies

Fortune 500 companies INSTAGRAM presence facts: » 2013 - 24,6% » 2016 - 50% (250 companies) So how can you outperform on Instagram such large companies, and make your posts visible to your targeted audience? Here's some hints: Think out of the box - step 1: Make your posts at the right time of day As expected, the top Fortune 500 companies have employees whose 9 to 5 jobs are posting to social media. No - literally - 9 to 5! Actual research shows that 88% of the Fortune 500 Instagram posts were made during East Coast daytime (9am to 9 pm). However, this was not the interval with the highest engagement! Surprisingly or not, the engagement of visitors on Instagram reaches a peak after 10pm and until 3 am (Eastern Time) - making it a perfect window to publish your posts, as they are proved to see up to 8,78% more engagement than the average posts made by Fortune 500 companies have. Posts made between 11am and 4 pm (Eastern time) get the lowest engagement rate - up to 6,58% lower. OUR TIP:  Want to get high engagement of your Instagram posts? Think out of the box: a lot of your customers check their Instagram accounts as a leisure - outside of their working hours, late at night. Also, many of them are outside of the Eastern Time - get out of the crowd and make your posts during the high-engagement interval. Think out of the box - step 2: Make your posts at the right time of week Since large companies take Instagram posts as a daily job, that...
Increase your Audience  by Repurposing Content

Increase your Audience by Repurposing Content

Your blog and webpages can bring to your website a lot of new visitors interested in what you are writing about. A bigger or smaller part of them do become your customers, and that’s why – apart from SEO purposes – bringing fresh content on your website has become an important step towards the success of your website and ultimately increasing your sales. Promoting your text-based content can be done various ways, but… Have you ever considered that it may be reaching only a part of the targeted audience? That IS REAL, because some people like to read, while others like to see infographs and other – videos and so on, each one has a different preference. Repurposing your text-based content will bring all of them to your site by giving them what they want. Let’s see how that works:   You now have content ready to be repurposed. Work with a designer to create a downloadable PDF with an attractive design, easy to read and really appealing. Depending on your content, make it any kind of whitepaper – guide, how-to, etc. Just copy and paste your content into the PDF document. Make it downloadable from your website and also upload it to studysoup.com – a library of various resources, a good place for your whitepaper. Slideshows are yet another form of document that is enjoyed by many and really approachable. It is a format widely used by speakers that use the content of their presentation to create slideshares for those who haven’t attended the event. They are using it as an online marketing tool, just like you can do...

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