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FUTURE-PROOFING Your Digital Asset Strategy – part 1 –

FUTURE-PROOFING Your Digital Asset Strategy – part 1 –

FUTURE-PROOFING Your Digital Asset Strategy – part 1 –

The best-prepared businesses today are the ones that have a highly adaptive outlook on (Internet) technologies and how they connect customers to products and services in increasingly social ways. The Internet has become second-nature as people now instinctively prefer to do almost everything online where possible - including shopping, studying, working, socializing, accessing entertainment, and even dating. Little wonder why the race is on among organizations worldwide to put as much of their business content online as possible. On the other hand, the massive adoption of online strategies on a global scale has led to an astronomically large Internet - with trillions of web documents (Exabytes of data!) available to be crawled, indexed, and made searchable by Internet Search Engines (ISE's like Google, Bing, and Yandex.ru) for almost 3 billion Internet users around the world. Some amazing facts there, wouldn't you say? Fortunately for these ISE's, ubiquitous microprocessor-based technology and ultra low cost data storage facilities have conspired with the emergence of versatile web-scale data management frameworks and programming technologies to enhance the data processing power of services like Google and Bing, making these services even more competitive in the face of the "Great Information Overload" we are witnessing today. This is so true for the ISE's out there - so much data, so much processing power, so much context.. what to do with it all? How best to manage it? How best to shape the delivery of information to a user following a search action? How best to connect all this information? The last two questions are particularly important today - and these same questions led to the ideas that...

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