It is imperative that all of your HTML pages and entire website be MACHINE-READABLE AND human readable. This increases your domain authority and trust rank, it increases your click-through-rate, organic traffic and revenue from search engines.
Trivial IT implementation, long-term exclusive value for your brand on the Web. Unlike SEO, our data scientists study Google patents and W3C Standards, we utilize semantic science and technology not trendy manipulative link building strategies.
Search engines are currently leveraging structural elements of data on a web page, favoring the top 3% of websites on the Internet. Google Bing and Yahoo! are machines, and machines are looking for structured data on the web.
While using structured data is not a requirement, eBay heavily encourages its sellers to adhere to its terms.
As of Q1 2016, 60% of listed items on the marketplace used its structured data rules, according to eBay's earnings report. This is up from 37% in Q4 2015.
After a disappointing earnings report in the first quarter, eBay announced its intentions to completely revamp its marketplace experience with Structured Data reflecting new user experiences and product categories to draw in shoppers.